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A free toolkit for your next marine litter awareness campaign
Spread the word that marine litter pollution–and solutions!–start at home. This free material was designed to create awareness on water and trash flows and provide simple solutions for individuals to prevent and reduce land-based marine litter. So go ahead, and start making meaningful change in your community by downloading the toolkit (available in English, French or Spanish) below!
A collaborative project developed by
About
The “Last Stop: The Ocean” campaign is a unique international effort to prevent and reduce litter in North America's interconnected waterways, river systems, and shared watersheds.
Created for cities, local or regional governments, watershed associations, non-profits and educational institutions, this collection of materials is designed to create awareness on water and trash flows and provide simple solutions for individuals to prevent and reduce land-based marine litter. Our goal is to share free materials with partners all over North America to build awareness and create meaningful change in their communities. Let’s spread the word that marine litter pollution–and solutions!– start at home.
How it works
Download
Click on the following link to download the toolkit (available in English, French or Spanish)
Explore
After downloading and opening the toolkit folder, you’ll discover a diverse collection of both print and digital materials. Whether you’re interested in posters, magazine ads, videos, or social media banners, you’ll find it all here!
Print Materials
For print usage, five posters were designed, each conveying a message to raise awareness about marine litter. Together, these posters weave a story about a piece of litter’s journey to the ocean.
Digital Materials
For digital use, a variety of content was created for Facebook and Instagram, including cover photos, static posts, and stories. Share these across your social media accounts to amplify the campaign.
Customization
Feel free to co-brand the materials with your own logo.
Want to know more?
Inside the toolkit, you can find a user manual. It covers everything from setup guidelines to suggested social media captions and provides instructions on how to effectively promote the campaign.
Add your logo to print ready posters and other materials
You can download material for digital, outdoor and indoor use; print ads that can be displayed in magazines, newsletters or catalogues; along with guidelines for their use. We invite you to co-brand all materials with your organization’s logo.
Reach diverse audiences
The illustrated universe is designed to make the complex issue of marine litter accessible to English, Spanish, and French-speaking urban and rural communities throughout North America, allowing a wide diversity of audiences to relate to the campaign materials.
Further educate and inspire
The Last Stop: The Ocean website also presents the animated journey of marine litter and offers simple solutions to prevent it.
Ready to help save the ocean?
Join us in raising awareness for a cleaner, healthier environment! Download the toolkit, customize the content, and share the word to be part of the change!
Take Action Today
Interested in raising awareness about marine litter in your own community?
Watch our free webinars and dive into action with effective strategies for raising awareness about marine litter.
Our webinar recordings will guide you through our free toolkit and provide clear steps for implementing the campaign materials in your community.
Are you ready to make a difference? Visit the CEC website to access the recorded webinars today!
Watch our free webinars and dive into action with effective strategies for raising awareness about marine litter.
Our webinar recordings will guide you through our free toolkit and provide clear steps for implementing the campaign materials in your community.
Are you ready to make a difference? Visit the CEC website to access the recorded webinars today!
FAQ
Can I add my organization’s branding?
Feel free to add your organization’s logo to all materials. Download and customize the material for digital, indoor and outdoor use with the easy-to-follow instructions found in the toolkit.
Is the toolkit free?
Absolutely! The toolkit is free to download, and we encourage you to use it wherever you can. Our aim is to spread the message of reducing marine litter as widely as possible!
How do I add my logo on the toolkit material?
To add your logo on the toolkit material, open the PDF file with Adobe Acrobat or Adobe Illustrator, import your logo in PNG or SVG format, place it on the top right corner, and save your new co-branded pdf with a new name to keep the original one clean.
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